The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...

6 Tech Trainings To Help Your Employees Keep Your Business Secure

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Digital security is a big deal for businesses. According to the Heritage Foundation, the cost of cyber- attacks for companies is well over $15 million on average for each company attacked. This is no laughing matter. As such, you need to make sure you have the proper training protocols in place to show your employees how to secure your business. Below are six things you should make sure to include in such a training program. 

1. Encryption 

One of the only completely trustworthy methods for securing information is the use of encryption. Encryption is even more important now since a lot of company data is now stored in the cloud. While certain cloud hosting companies may claim to encrypt data, encrypting it before it reaches the cloud may be an even better idea. 

2. E-Mail Security 

Employees must absolutely be trained on how to properly receive, reply to and handle company e-mail. E-mail received on company servers should be scanned for hidden threats like viruses and Trojans. It is also a good idea to train employees on how to avoid phishing scams. That way you can make sure that all of your workers know what to do in case of a scam or questionable email. 

3. Network Access 

To protect sensitive data, certain parts of your network should be off limits to individuals that do not have security clearance. As such, you should train employees on how maintain proper network access and what parts of the network they do have clearance for. 

4. Data Backup 

According to Microsoft, data loss costs companies nearly $1.7 trillion a year. Institute procedures for backing up all important data and train employees how to use those backup methods. If you don’t, even a simple lightning strike could cost your company millions of dollars in lost data. 

5. Passwords 

If you check a security awareness training guide, one large section is likely to concern passwords. Passwords are very important. They insure only employees with the proper clearance have access to the company network. Train employees on how to create strong passwords that can’t be cracked and how to insure that their passwords are never leaked to third parties. 

6. Application Use 

One common security mistake happens when employees implement applications on company computers that are unauthorized and have specific security vulnerabilities. Only certain applications should be deployed and used certain ways on company networks. Employees must be trained on this. 

Overall, training employees is one of the most important steps to securing your network and company computers. Make sure you put a significant effort into creating a training program that is adequate enough to protect your company from harm.




I hope you enjoyed this article on tech trainings to help your employees keep your business more secure

Interested in more articles on digital security?

Read My Posts:

- 4 Tips To Shield Your Company From Digital Thieves 

- 5 Reasons All Company's Need Strong IT Departments

Best Of Luck In Business!

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Michael J. Schiemer of Schiemer Consulting
Digital Marketing Manager & SEO Pro
HootSuite, HubSpot, & Google Analytics Certified
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