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Showing posts with the label Branding

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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The Fuss Around Fonts

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Fonts are not something that takes up a lot of space in people's minds. In fact, past a certain age, you barely even register what the words you're reading look like in an aesthetic sense, rather, most people would simply absorb the meaning. For writers, designers and advertising professionals, however, a great font can be a source of pleasure; an ugly font a source of great dismay. Even though font is something that only affects the public on a subconscious level, it is still a huge part of civilization – look around you right now, you can probably see at least a dozen different kinds of font!  People often make fun of Comic Sans and ever since American Apparel's controversial and iconic ad campaign featuring scantily clad young women, people joke that Helvetica is for hipsters. You may have a signature font picked out in Word that you feel reflects your personality, but let's be honest – most people just use Times New Roman. Like a note written in elegant handwriting...
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5 Ways To Personalize Your Business Website

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Creating a winning website for your business can be a delicate balancing act. On one level, you want it to appear extremely professional, but on the other, you want to make sure there is adequate personal touch as well. Adding a personalized feel to your website will automatically increase customers' perception of your business because it will feel like you are speaking directly to them and addressing their needs. So how can you create this warm welcome? Read on to see five of the best ways to personalize your business's website.  1. Have Custom Web Design  If your website does not have a unique look and has the same design as many other websites out there, it won't stand out to visitors as much. It's even worse if your website looks like it hasn't been updated since 1999. Hiring a web development team to create a custom site is often your best bet. If you can, have your website's design reflect your brand in some way, either via color schemes, the use of your...
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4 Ways Labeling & Branding Can Boost Business

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In today's world of high competition, it's easy to look toward new and flashy ways to market your business in an attempt to stand out from the crowd. However, there's a reason that the tried and true methods have withstood the test of time, and the simple fact is that they work. One such tool is the custom label.  These stickers come in a variety of sizes to meet your needs and can be professionally designed with your company's colors, logo and messaging. Customized stickers are versatile and can be used in any number of creative ways to fit your business needs, no matter what your sector or industry. Read on to learn more about how labeling and branding can make a difference in your business.  1. Enhance Customer Service  Custom stickers are a great way to enhance your customer service efforts. Customers appreciate a small token, particularly if it's useful or of value to them. Affixing your label to water bottles, mugs or magnets can provide you with inexpensive...
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