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Showing posts with the label Social Media Marketing

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Leverage Social Media To Promote Your Website

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Are you looking for an easy way to make your online business more accessible and visible to the public? Then you need to us social media. While many people wrote social media off as a fad that would pass, we think that may have been proven not to be the case by now!  What you need to do, then, is learn how to use leverage social media to promote your website. The problem with social media is that, since you are advertising directly to real people, you have to be much more human. The positive of social media is that it allows you to connect with people on a human level. The negative side of it is that you cannot be anywhere near as pushy and sales-y as you would be with a banner ad or something similar.  Get the message wrong, and you probably put that person off from using your services ever again.  Get it right, though? You might just build the perfect way to grow, promote and strengthen your business for years to come. If you want to start leverage social media to promo...
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11 Ways To Leverage LinkedIn

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LinkedIn is one of the biggest social networks out there with over 400 million users, including the upper echelon of the business community. You'll find more CEO's, CMO's, Investors, and Decision-Makers on LinkedIn than another other social network. LinkedIn is for big business and it can be incredibly beneficial for your career. Regardless of your industry or business goals, you should be utilizing LinkedIn to enhance your own personal brand and grow your  online reputation .  I've been active on LinkedIn since 2009 and I've always been in the Top 1% for Recommendations, Profile Views, Primary Connections, Article / Update Followers, and even SlideShare Business views (a LinkedIn company). I've gotten a great deal of website traffic, recommendations, sales, clients, and jobs from LinkedIn and I want you to benefit just as much. Here are some tips based on business lessons I've learned to fully leverage this invaluable social networking resource.  1)  Optim...
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Twelve Twitter Tips On Tweeting

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Think Twitter marketing is dead? Think again! The most recent presidential election is Exhibit A as Donald Trump's tweets, along with WikiLeaks and pundits on both sides, effectively influenced the historic election. The best brands and social media marketers still usually have a strong Twitter presence. Twitter is even on the verge of profitability for the first time ever! While Twitter has struggled over the years and isn't the place to be for young users (That honor of course belongs to Snapchat and Instagram for now... even thought Twitter still refers 10x the website traffic), it still remains a top social marketing platform and a requirement for most businesses. It provides endless opportunities to boost your brand and bottom line, so why isn't everyone dominating the Twitterscape?  Twitter marketing isn't a walk in the park like some may think, and it's getting tougher every day. There are approximately 300 Million monthly active users and billions of tweet...
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8 Great YouTube Channel Marketing Tips

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YouTube is an incredibly powerful and still often underestimated platform for versatile digital marketing. Video marketing is getting better and more common every month and it's obviously here to stay. Look at the success of the almost purely visual platforms such as Instagram , Snapchat, Pinterest , Tumblr, and even the recently deceased Vine. Even Facebook and Twitter have been growing much more visual each year, with video becoming more prevalent each day. YouTube may be "old news" to some,  not as shiny and new as Snapchat or Instagram, but it can still be a game-changer. I happen to also strongly believe it has much greater monetization potential, when in the hands of the right marketer. It's a staple for comprehensive digital marketing strategies, but it can also be a primary platform for many successful businesses. Unique and high quality video content is also growing and in further demand. We are all aware that there are many "YouTube Celebrities"...
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Digital Marketing: Five Areas of Focus

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Digital marketing is constantly evolving and it's another big year of expansion and maturation. You need to be on top of your game if you want break away from your competitors or take your business to the next level . Evolve or dissolve! As you read this post keep in mind that my professional experiences in digital marketing are primarily in the retail, food, health, fitness, automotive, and publishing industries... so my perspectives and priorities might be different than yours. These are 5 areas I'm focusing on this year: 1. Digital Marketing Expansion & Integration Businesses of all kinds have been shifting to digital marketing in droves because it's affordable, flexible, and measurable. Overall advertising budgets will continue to shift towards digital marketing from traditional television, radio, and printed publications. The smarter traditional media should already be integrating their advertising efforts with their digital campaigns. Every print ad should inclu...
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