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Showing posts with the label Offline Marketing

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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5 Offline Marketing Tips That Will Change Your Approach to Marketing

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You can be forgiven for thinking that with the digital revolution fingering every part of our lives, that offline marketing is dead. Old-fashioned, old-hat and passé, why on earth would you want leaflets and business cards, brochures and banners? Because they are still worthwhile offline marketing techniques that connect people with your business.  These five affordable offline marketing tips, brought to you by Colour Graphics , will make you question and reconsider your approach to marketing. Are your marketing activities hitting all the right notes?  #1 Network  The first thing that came to mind when you read the sub-heading was spending hours at a hosted session, attempting to strike up conversations with everyone in the room. And failing, miserably.  However, networking is another work for conversation and rather than attending mass networking events where everyone else seems to know each other, have a conversation with people who would be willing to buy or tria...
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How Offline & Online Marketing Can Boost Your Event Success

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“If you Build it, they will come” were words uttered by Kevin Costner’s character in the 1989 movie, Field of Dreams . Hopefully you haven't built your business on that premise alone. It’s actually disastrous advice for a business (no marketing!) which is why these hints and tips on using offline and online marketing techniques from Colour Graphics will make a difference between a successful event and one that sinks without trace.  If you are planning an event, you need to plan its success. And that means going all out on offline – print, adverts, flyer, banner stands etc. – and online – social media, website, guest blogs – marketing EXCEPT, they need to be the right marketing channels.  1. Drive Your Objectives  You have decided to host an event.  Great news!  Why? What are you hoping to gain from throwing your business efforts behind an event? Is it to increase sales or is it to launch a new product?  And why an event?  Why not an extensive advert...
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