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The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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How Being Proactive With Data Security Now Saves Money Later

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Data breaches are increasingly common in today's tech-based workspace. There's more money to be had stealing customer records than going in for cash, and savvy criminals now have their eyes on these valuable goods. In 2016, data breaches increased 40 percent . These breaches rack up numerous costs, from legal fees and data recovery to lost loyalty from customers. Save money by staying proactive about your security.  Firewalls Keep Threats Out  Your firewall is your first line of defense against malicious attacks. Firewalls help filter information, protecting data that you want to keep inside your security parameters, and keeping hackers at bay on the other side. This will minimize unwanted network communications. The best firewalls also alert your IT security team to any attempted breach , so you can investigate the threat early and seek out malware before it has a chance to root itself in your system. This early alert will help save you from exorbitantly costly attacks. ...
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