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Showing posts with the label UX

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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5 Ways To Personalize Your Business Website

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Creating a winning website for your business can be a delicate balancing act. On one level, you want it to appear extremely professional, but on the other, you want to make sure there is adequate personal touch as well. Adding a personalized feel to your website will automatically increase customers' perception of your business because it will feel like you are speaking directly to them and addressing their needs. So how can you create this warm welcome? Read on to see five of the best ways to personalize your business's website.  1. Have Custom Web Design  If your website does not have a unique look and has the same design as many other websites out there, it won't stand out to visitors as much. It's even worse if your website looks like it hasn't been updated since 1999. Hiring a web development team to create a custom site is often your best bet. If you can, have your website's design reflect your brand in some way, either via color schemes, the use of your...
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Customer Experience: How to Keep Them Coming Back

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A recent survey conducted by American Express revealed “In the past year, six-in- ten (60 percent) consumers intended to conduct a business transaction or make a purchase but decided not to due to a poor service experience.” So how can your company become the next Amazon , Trader Joe’s, Apple or UPS – top-ranking companies known for customer service excellence? Here are three ways to promote your business, upgrade your technology and get professional training to keep customers coming back.  What is Customer Service Vs Customer Experience?  Although people use “customer service” and “customer experience” interchangeably, they are different.  Customer service is the assistance you give to your customers before and after the sale. It should make your business competitive and act as an integral part of your company's brand.  According to Search Sales Force, “Increasingly customer experiences includes not only interactions through traditional channels, such as website p...
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4 Effective Web Design Practices & Guidelines

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If you haven’t designed a compelling website for your business, you are in danger of falling further behind your competitors. In the modern age, individuals and companies usually visit your website (or your social media platforms ) first to get at least some initial information. A good website must contain all of the details on the products and services that you can offer to them. The benefits of having a website for your business are advantages that you should not ignore.  The article below will provide great resources and examples highlighting recent changes especially the ones put forth by a creative and innovative company offering web design in Manchester . If you already created a site and are considering redesigning it, always begin with your homepage.  1. Optimize Website Load Times  It is evident that visitors are not particularly patient when browsing sites and load times that are slow create a significant barrier on conversions (getting clients to sign up for em...
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