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Showing posts with the label Growth Hacking

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...

5 Things You Can Do to Grow Your Profit Margins

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Companies often measure their growth by revenue and then become frustrated when their profits fail to grow as fast as their sales. As you build your business, spend some time understanding how increased profit margins can improve your bottom line fast er than adding to your sales.  Proceeds from every sale must pay your selling and operating expenses before they can become profits. If you focus on growing your profit margins rather than only on growing sales, however, you can directly add to the profitability of your firm. Use the following tips to earn more money from every sale.  Reduce Order Processing Time  When order processing requires less time, your company can process more orders during a day, often without significantly increasing overhead. As a result, profit margins rise. Shorten the elapsed time between receiving an order and delivering goods and services.  Tactics and tools such as automation, templates and product sourcing can accelerate the sales cy...

5 Tips To Exceed Quarterly Goals

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Exceeding business goals can be a real challenge, whether it's sales targets or production quotas. Most business objectives have been carefully calculated, and processes for realizing them have to pass through many hands. People tend to rely on their gut instincts and take gambles, or put in long hours that leave them exhausted. But given each quarter is a three-month window for improvement, the adage " work smarter , not harder" applies. Here are 5 tips to exceeding quarterly goals that you should explore from day one.  1. Get a Data-driven Quarterly Projection  Don't base your plans on guesses or sheer optimism. Your first step should be utilizing historical data to get some scheduling expectations based on past performance for all involved teams and departments. Analyze instances of both what went wrong and what worked. Come up with some "what if" solutions that make sense for sustaining momentum, and get managers on board. Try to come up with day-by-day...