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The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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8 Great Jim Koch Entrepreneur Quotes

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Jim Koch is an inspirational figure that left a lucrative consulting career to start the world's most successful microbrewery: Sam Adams. Here are some of my favorite motivational entrepreneur quotes from Jim Koch, founder and CEO of Boston Beer Company aka Sam Adams: 1)  "The value of a company depends on elements that contribute to the creation of real value—things like providing superior products at fair prices." 2)  "Selling is applied communication and vastly underrated in business education. If you want to know how viable your business is, go try to sell your product to some potential customers." 3)  "I love disruption. To me, disruption means that you see the way things are, and you're able to see a better way and see a path from where we are now to this better way." 4)  "I try not to manage, because most people know how to do their job better than I know." 5)  "You need to be learning and innovating, giving your people inte...
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