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Showing posts with the label Consulting

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Leverage Your Digital Expertise For Consulting

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One of the many ways you can leverage your digital media expertise and monetize it is by offering consulting services. Your expertise in a specific niche industry and experience with digital media make you a valuable asset to many businesses. Whether you consult for one company or several at once, your nearly free startup can end up earning you over $100 an hour or a 6 figure annual income.  Analyze the market to determine what services are needed, under-served, and fit your skill set. What can you do better, cheaper, or more creatively than your competition? Chances are that if you've had success with your media startup, you've proven strong skills with social media, content creation, copy writing, video production, thinking outside the box, and being resourceful with a limited or nonexistent budget. These are all incredibly valuable skills that many companies and other entrepreneurs need. Create a separate website, or a separate section of your existing website (and potent...
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Bootstrap Business Blog Blitz: Quick Questions - Volume 2

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For the last decade I've been asked daily about social media marketing, digital media, entrepreneurship, search engine optimization , retail sales, social selling, and many other topics through various outlets. These business questions come through my website, social media platforms, forums like Medium / Quora / Reddit / Google / Inbound.org, and other outlets. When I have a lot of information to share on a particular subject I'll usually write an in-depth answer in the form of an article here... but I don't always have the time. Sometimes I just give a quick answer, or whatever initially comes to mind without prepping or brainstorming.  It's actually ending up feeling a bit like  hustling entrepreneur Gary Vaynerchuk 's book #AskGaryVee (which I'm finishing now before posting a review), but I've actually been doing this for years with previous businesses. My first Bootstrap Business Blog Blitz was a big hit so I'm going to make this a mainstay on this...
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