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Showing posts with the label Google Plus

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Get Google+ Growing Your Brand

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No I didn't hit my head and imagine I was back in 2011. We all know Google+ never materialized into a serious competitor for social media supremacy with its past and current rivals of Facebook , Twitter, or LinkedIn. I'll also admit Google Plus should never be the cornerstone or even a focal point of any sort for any social media marketer. In fact, over the last 6 years I've mostly used G+ as an undiscriminating dumping ground for all of my content. And honestly I could care less about Circles and Google Hangouts.  So why am I writing about using Google Plus marketing to help grow your business? Because it works!! It can help support your digital efforts and it provides a strong ROI (no cost and minimal time). It really comes down to the ease of connecting, minimal time investment, and SEO benefits that G+ can provide. It also fits with my overall theme of using every free weapon at your disposal in an increasingly crowded and competitive social media marketing landscape. ...
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