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Showing posts with the label Frugal Marketing

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Frugal Digital Marketing For Business Owners

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Digital marketing is substantially cheaper than the offline equivalent. It also has the benefit of being potentially far more focused on the right target group or demographic that your business is aimed towards. This has the potential to be both lucrative and lower the cost of customer acquisition too.  Here are some frugal ideas for how to market online without breaking the bank.  Guest Posting  Guest posting is an activity where you put forward some of the best ideas that your business has and shares them with an audience. The only difference is that rather than sharing them with your website’s readers directly, the thoughts are posted on another site.  Whilst the idea of posting some great content on another business website might be a little distressing to owners that don’t understand the benefits, we’re here to tell you that it can work well for your company.  What Are The Benefits?  The benefits of guest posting include:  • Brand recognition wi...
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5 Offline Marketing Tips That Will Change Your Approach to Marketing

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You can be forgiven for thinking that with the digital revolution fingering every part of our lives, that offline marketing is dead. Old-fashioned, old-hat and passé, why on earth would you want leaflets and business cards, brochures and banners? Because they are still worthwhile offline marketing techniques that connect people with your business.  These five affordable offline marketing tips, brought to you by Colour Graphics , will make you question and reconsider your approach to marketing. Are your marketing activities hitting all the right notes?  #1 Network  The first thing that came to mind when you read the sub-heading was spending hours at a hosted session, attempting to strike up conversations with everyone in the room. And failing, miserably.  However, networking is another work for conversation and rather than attending mass networking events where everyone else seems to know each other, have a conversation with people who would be willing to buy or tria...
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