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The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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8 Profitable Pinterest Power Plays

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Pinterest has been a popular social media platform for many years now and it has been successfully adopted by hundreds of thousands of businesses and entrepreneurs during this time. But not all marketers have gotten on board or fully utilized this versatile medium.  In fact, Pinterest seems to be one of the platforms that many companies choose to skip in favor of Facebook, Twitter, Instagram, LinkedIn , YouTube, and even our mediocre friend Google Plus! I'm not saying you should ditch any of these tried and true platforms (except perhaps the lowly Google+ ... even though I personally use it almost daily to cover my bases), but you should give Pinterest a fair shot and maximize its potential. When most people think of Pinterest they usually think of DIY projects, design ideas, weddings, fashion, and fitness... but that's kind of like thinking  YouTube is just for cat videos, or that Instagram is just for Selfies (wait it's not?). Don't let this close-minded perspective...
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Pinterest Pumps New Life Into Social Commerce

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Pinterest is on a mission to pump new lifeblood into Social Commerce! Born in 2010, Pinterest has today over 100 million of subscribers, 55% in the United States. As we all know, Pinterest is a social platform based on images. Pins can instantly get the attention of users and drive them to check out their links. Thanks to this, users can connect with commercial intent, not only to watch to the photos their friends and family pinned. In fact, people often browse Pinterest for ideas, like what to wear in a particular occasion or how to plate food. And when they find stimulating inspiration, many times it leads them to something they would like to buy. That is why Pinterest is the ideal social media to advertise products and services with a strong visual impact such as clothing, crafts or tourism.  According to the results of a study Pinterest conducted with its partner Oracle Data Cloud , 93% of active pinners use this social media to plan for purchases and another 87% have made a ...
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