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Showing posts with the label Digital Marketing 2017

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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4 Ways Mobile Apps Can Help Your Business

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Mobile applications that provide customers and clients with a more convenient way to interact with businesses have proven to be a real game changer. While a high-quality professional website is still the cornerstone of any online marketing effort, businesses that lack a professionally designed mobile app could be missing out on several potential advantages. From direct marketing to enhanced customer relationships, the right mobile app is no longer a resource that businesses can afford to overlook.  1. Marketing Opportunities  Mobile apps can do far more than just provide customers with service information and product details. Push notification and other forms of mobile alerts can allow tech savvy businesses to efficiently  inform customers about special sales, promotional events and other opportunities with far greater ease and success. Being able to put their message directly in the hands of their customers and clients can ensure that businesses are able to market th...
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5 SEO Tips For Modern Marketers

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The future looks to be a promising in the online marketing space for both local and web-based businesses. SEO is always a top concern for digital marketers and business owners, as it should be. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with ranking factors and website rankings always evolving. Your strategy needs to adapt as well.  Google, for the most part, has finally finished overhauling their mighty search algorithm. This is not to say that they won’t be tweaking their algorithm here and there but I think it’s safe to say that as long as you keep your nose clean this year  there will be no catastrophic update like Panda or Penguin to knock your website off the current path it’s on.  Here are 5 SEO tips   for modern marketers that’ll help you do just that.  1. Avoid PBN’s (Private Blog Networks) Like The Plague  There is an old proverb that says “A wise man will learn from his ...
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