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Showing posts with the label Snapchat Marketing

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Seven Savvy Snapchat Social Selling Suggestions

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Fellow bootstrapping business professionals: Snapchat is all the rage these days. A younger generation has transitioned away from "boring" Twitter and even "old people" social media leader Facebook (now that their parents and grandparents use it daily). All of the ads on these platforms certainly haven't helped either. Snapchat on the other hand is simple, fun, less commercialized, and has far less text to get in your way. A picture is worth a thousand words after all... so a Snapchat video might be worth 10,000! And like social media platform Pinterest , it's most likely heading for a multi-billion dollar IPO this year! ( Update : It's recent IPO values the company at around a staggering $25 Billion ). That means it's here to stay so you need to stop ignoring it and get on board.  Despite the incredible business potential available on a free platform with millions of users, chances are you aren't a Snapchat marketing superstar... yet. You mos...
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3 Key Trends Shaping Modern Social Media Marketing

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Every year the social media landscape shifts as new trends emerge that shape and mold it in different ways. For savvy businesses these trends represent an opportunity to get ahead of the pack and make their mark while engaging a wider audience in the process.  There are already several very noticeable trends that are shaping social media marketing this year. Out of them the 3 that seem to be playing the biggest role are: Live Video  Although live-streaming is nothing new, it is only over the last few years that it has started to be introduced on social media with platforms such as Periscope leading the charge. Now that Facebook has joined in with Facebook Live, and Twitter and Instagram also have their own live video features – the game is truly afoot. Already live video has been shown to increase engagement levels and attract more viewers who stay and watch for longer. In short it is a trend that is likely to define social media marketing for some time.  Social Messag...
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Storytelling: SMB Natural Marketing Solutions

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Do you ever feel like you're banging your head against the wall when it comes to marketing your small business?  In today's always connected world, the fact is all brands have to be smarter in the way they look at marketing. There's not a day that goes by that a new marketing technique or tip is dropped in your lap promising you a “ revolutionary way to market your small business ”. Excited by the possibilities you try it out only to find out your business struggles to reach its marketing goals. It's time to stop over- thinking the process & start doing something that's all too natural.  "Approximately 65% of our conversation consist of stories” estimates scientist & writer Jeremy Hsu. Everyday we tell stories about ourselves & others. Stories are in our blood as we've been telling them since the caveman days. We remember & learn subjects best through stories. When it comes down to it, human beings are storytelling animals. Our natural stren...
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7 Smart Evan Spiegel Entrepreneur Quotes

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Here are some of my favorite startup quotes from billionaire entrepreneur and  Snapchat founder Evan Spiegel: 1)  "Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun."  2)  "It would be better for everyone if we deleted everything by default and saved the things that are important to us." 3)  "The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach." 4)  "The essence of conversation is not which media format we choose to talk to each other with, so we don't differentiate between snaps and chats. It's just someone wanting to talk to you." 5)  "I think, with any new product that's difficult to understand, there are always lots of questions and criticism. I think we have all the right criticism. We...
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