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Showing posts with the label Online Marketing

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Digital Marketing: Five Areas of Focus

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Digital marketing is constantly evolving and it's another big year of expansion and maturation. You need to be on top of your game if you want break away from your competitors or take your business to the next level . Evolve or dissolve! As you read this post keep in mind that my professional experiences in digital marketing are primarily in the retail, food, health, fitness, automotive, and publishing industries... so my perspectives and priorities might be different than yours. These are 5 areas I'm focusing on this year: 1. Digital Marketing Expansion & Integration Businesses of all kinds have been shifting to digital marketing in droves because it's affordable, flexible, and measurable. Overall advertising budgets will continue to shift towards digital marketing from traditional television, radio, and printed publications. The smarter traditional media should already be integrating their advertising efforts with their digital campaigns. Every print ad should inclu...
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6 Bad Online Marketing Habits To Quit

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Good marketing is essential for making your ingenious new product or service into a full-fledged success. It’s not just about dishing out a good product, it’s also about convincing people that they need it, and that it is just what they’ve been looking for. It takes quite a bit of thought to develop a marketing strategy that is effective, yet sublime enough so that people won’t see right through it.  Marketing has been around for ages, but with the advance of the Internet it’s grown to a whole new level. Nowadays ads are everywhere, and they’re constantly being developed to be more effective. That being said, there are still a few things you can do to make sure that your marketing strategy is good enough to draw new clients in. Here are a few tips that we’re sure will come in handy when planning your next marketing campaign.  1. Not Frequently Updating Your Blog  If your last blog post is a month ago, Google isn’t going to include it in a lot of searches, because there ...
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How Offline & Online Marketing Can Boost Your Event Success

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“If you Build it, they will come” were words uttered by Kevin Costner’s character in the 1989 movie, Field of Dreams . Hopefully you haven't built your business on that premise alone. It’s actually disastrous advice for a business (no marketing!) which is why these hints and tips on using offline and online marketing techniques from Colour Graphics will make a difference between a successful event and one that sinks without trace.  If you are planning an event, you need to plan its success. And that means going all out on offline – print, adverts, flyer, banner stands etc. – and online – social media, website, guest blogs – marketing EXCEPT, they need to be the right marketing channels.  1. Drive Your Objectives  You have decided to host an event.  Great news!  Why? What are you hoping to gain from throwing your business efforts behind an event? Is it to increase sales or is it to launch a new product?  And why an event?  Why not an extensive advert...
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