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Showing posts with the label Michael J Schiemer

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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11 Ways To Leverage LinkedIn

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LinkedIn is one of the biggest social networks out there with over 400 million users, including the upper echelon of the business community. You'll find more CEO's, CMO's, Investors, and Decision-Makers on LinkedIn than another other social network. LinkedIn is for big business and it can be incredibly beneficial for your career. Regardless of your industry or business goals, you should be utilizing LinkedIn to enhance your own personal brand and grow your  online reputation .  I've been active on LinkedIn since 2009 and I've always been in the Top 1% for Recommendations, Profile Views, Primary Connections, Article / Update Followers, and even SlideShare Business views (a LinkedIn company). I've gotten a great deal of website traffic, recommendations, sales, clients, and jobs from LinkedIn and I want you to benefit just as much. Here are some tips based on business lessons I've learned to fully leverage this invaluable social networking resource.  1)  Optim...
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Digital Marketing: Five Areas of Focus

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Digital marketing is constantly evolving and it's another big year of expansion and maturation. You need to be on top of your game if you want break away from your competitors or take your business to the next level . Evolve or dissolve! As you read this post keep in mind that my professional experiences in digital marketing are primarily in the retail, food, health, fitness, automotive, and publishing industries... so my perspectives and priorities might be different than yours. These are 5 areas I'm focusing on this year: 1. Digital Marketing Expansion & Integration Businesses of all kinds have been shifting to digital marketing in droves because it's affordable, flexible, and measurable. Overall advertising budgets will continue to shift towards digital marketing from traditional television, radio, and printed publications. The smarter traditional media should already be integrating their advertising efforts with their digital campaigns. Every print ad should inclu...
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Five Fantastic Free Image Editing Programs

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Creating and modifying eye-catching images is critical for small business owners and corporations alike. But not everyone can afford Adobe Creative Suite programs such as Photoshop and Adobe Illustrator for image creation and editing. And not everyone has the technical expertise to successfully utilize these programs for their business graphic design. Luckily for frugal entrepreneurs and smaller businesses, there are plenty of useful low-cost or free programs you can use to get the job done. While there are a lot of great options out there, in  this post I'll focus on five free image editing resources I've used often and recommended to several others. These programs won't make you a professional graphic designer but they'll usually help you to  get the job done for no cost. If it's free it's for me! 1)  Canva  With brand evangelist Guy Kawasaki on board with Canva you know it's a great website! You can create custom dimensions up to 5000 x 5000 pixels but...
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