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The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Content Creation Overload & Writer Solutions

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When you realize that some freelance writers make up to $200 per hour on average for ghostwriting articles, you may feel disappointed. With such rates, a writer can work only one hour per day and still make over $6000 in a month without making any sacrifices when it comes to home maintenance, friendships, and hobbies, or other business endeavors. When you think about your own writing routine, you realize that you have to work several hours per day if you want to make enough money to get you through the month. Your hourly rate gets higher as you gain experience and your clients gain confidence in your skills, but you’re still far from the average $60 per hour.  This is not an issue you’re facing alone. Freelance writing is an extremely competitive industry that is open to millions of international participants. This great flexibility offers many chances for people from all countries to make money, but it’s also a problem. Beginners and non-native English speakers accept l...
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Frugal Content Creation With Infographics

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As a startup or a small business owner, you are very familiar with the struggle to keep up a constant flow of content and outreach without losing a massive flow of cash. You have to figure out advertising, web copy, blogging content, white papers or media kits, email campaigns - and don’t forget about social media ! The worst part is that all of these different areas require different kinds of content, which costs you in time, money, and energy.  At least, that’s what you’ve been thinking, right?. But what if you could use one tool that helps you not only cut costs and save time, but can give you content that can be used multiple times, on multiple platforms, and with great results? Enter infographics.  Infographic Basics  In case you didn’t know, an infographic is a visual (chart, graph, timeline, symbols, etc.) that essentially recaps or represents information. What an infographic is not is a place to just re-type boring text that can be saved as an image (people do sti...
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