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Showing posts with the label Photoshop

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Five Fantastic Free Image Editing Programs

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Creating and modifying eye-catching images is critical for small business owners and corporations alike. But not everyone can afford Adobe Creative Suite programs such as Photoshop and Adobe Illustrator for image creation and editing. And not everyone has the technical expertise to successfully utilize these programs for their business graphic design. Luckily for frugal entrepreneurs and smaller businesses, there are plenty of useful low-cost or free programs you can use to get the job done. While there are a lot of great options out there, in  this post I'll focus on five free image editing resources I've used often and recommended to several others. These programs won't make you a professional graphic designer but they'll usually help you to  get the job done for no cost. If it's free it's for me! 1)  Canva  With brand evangelist Guy Kawasaki on board with Canva you know it's a great website! You can create custom dimensions up to 5000 x 5000 pixels but...
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Frugal Content Creation With Infographics

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As a startup or a small business owner, you are very familiar with the struggle to keep up a constant flow of content and outreach without losing a massive flow of cash. You have to figure out advertising, web copy, blogging content, white papers or media kits, email campaigns - and don’t forget about social media ! The worst part is that all of these different areas require different kinds of content, which costs you in time, money, and energy.  At least, that’s what you’ve been thinking, right?. But what if you could use one tool that helps you not only cut costs and save time, but can give you content that can be used multiple times, on multiple platforms, and with great results? Enter infographics.  Infographic Basics  In case you didn’t know, an infographic is a visual (chart, graph, timeline, symbols, etc.) that essentially recaps or represents information. What an infographic is not is a place to just re-type boring text that can be saved as an image (people do sti...
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