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Showing posts with the label Design

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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The Fuss Around Fonts

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Fonts are not something that takes up a lot of space in people's minds. In fact, past a certain age, you barely even register what the words you're reading look like in an aesthetic sense, rather, most people would simply absorb the meaning. For writers, designers and advertising professionals, however, a great font can be a source of pleasure; an ugly font a source of great dismay. Even though font is something that only affects the public on a subconscious level, it is still a huge part of civilization – look around you right now, you can probably see at least a dozen different kinds of font!  People often make fun of Comic Sans and ever since American Apparel's controversial and iconic ad campaign featuring scantily clad young women, people joke that Helvetica is for hipsters. You may have a signature font picked out in Word that you feel reflects your personality, but let's be honest – most people just use Times New Roman. Like a note written in elegant handwriting...
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