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Showing posts with the label Michael J. Schiemer

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Seven Simple Suggestions For Success In Business

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You don't want to just get by in business, you want to get ahead. You don't want to settle for career mediocrity, you want to strive for greatness. You don't want to get lost in the crowd, you want to stand out and lead the charge in the market. Pushing the limits of your professional potential isn't easy, but it will be worth it. Here are some of my suggestions for achieving greater success in business :  1) Work Smarter, Not Harder While work ethic is crucial to your success, you need to make sure that you are also making intelligent decisions that improve your efficiency. Continue to educate yourself, follow industry trends, and see what works (and doesn't work) for your peers. Utilize the strategies that have been proven to work and avoid the tactics of failed enterprises. Prioritize your duties and get organized. Automate or delegate if needed. If it is in your best interest or will help your bottom line, outsource certain business functions. 2) Be The Best At...
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Digital Marketing: Five Areas of Focus

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Digital marketing is constantly evolving and it's another big year of expansion and maturation. You need to be on top of your game if you want break away from your competitors or take your business to the next level . Evolve or dissolve! As you read this post keep in mind that my professional experiences in digital marketing are primarily in the retail, food, health, fitness, automotive, and publishing industries... so my perspectives and priorities might be different than yours. These are 5 areas I'm focusing on this year: 1. Digital Marketing Expansion & Integration Businesses of all kinds have been shifting to digital marketing in droves because it's affordable, flexible, and measurable. Overall advertising budgets will continue to shift towards digital marketing from traditional television, radio, and printed publications. The smarter traditional media should already be integrating their advertising efforts with their digital campaigns. Every print ad should inclu...
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