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The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Seven Savvy Snapchat Social Selling Suggestions

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Fellow bootstrapping business professionals: Snapchat is all the rage these days. A younger generation has transitioned away from "boring" Twitter and even "old people" social media leader Facebook (now that their parents and grandparents use it daily). All of the ads on these platforms certainly haven't helped either. Snapchat on the other hand is simple, fun, less commercialized, and has far less text to get in your way. A picture is worth a thousand words after all... so a Snapchat video might be worth 10,000! And like social media platform Pinterest , it's most likely heading for a multi-billion dollar IPO this year! ( Update : It's recent IPO values the company at around a staggering $25 Billion ). That means it's here to stay so you need to stop ignoring it and get on board.  Despite the incredible business potential available on a free platform with millions of users, chances are you aren't a Snapchat marketing superstar... yet. You mos...
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Content Creation Overload & Writer Solutions

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When you realize that some freelance writers make up to $200 per hour on average for ghostwriting articles, you may feel disappointed. With such rates, a writer can work only one hour per day and still make over $6000 in a month without making any sacrifices when it comes to home maintenance, friendships, and hobbies, or other business endeavors. When you think about your own writing routine, you realize that you have to work several hours per day if you want to make enough money to get you through the month. Your hourly rate gets higher as you gain experience and your clients gain confidence in your skills, but you’re still far from the average $60 per hour.  This is not an issue you’re facing alone. Freelance writing is an extremely competitive industry that is open to millions of international participants. This great flexibility offers many chances for people from all countries to make money, but it’s also a problem. Beginners and non-native English speakers accept l...
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