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Showing posts with the label Storytelling

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Storytelling: SMB Natural Marketing Solutions

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Do you ever feel like you're banging your head against the wall when it comes to marketing your small business?  In today's always connected world, the fact is all brands have to be smarter in the way they look at marketing. There's not a day that goes by that a new marketing technique or tip is dropped in your lap promising you a “ revolutionary way to market your small business ”. Excited by the possibilities you try it out only to find out your business struggles to reach its marketing goals. It's time to stop over- thinking the process & start doing something that's all too natural.  "Approximately 65% of our conversation consist of stories” estimates scientist & writer Jeremy Hsu. Everyday we tell stories about ourselves & others. Stories are in our blood as we've been telling them since the caveman days. We remember & learn subjects best through stories. When it comes down to it, human beings are storytelling animals. Our natural stren...
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