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Showing posts with the label Sales Funnel

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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The Buyer's Journey Has Changed. Has Your Sales & Marketing?

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Marketing is a very old tradition, as is sales. One can imagine salesmen haggling with customers in the marketplaces of ancient Babylon. Where there is trade, there is sales. In the early 20th century, one Frank Hutchinson Dukesmith wrote an article for Salesmanship Magazine that presented the first break-down of the buyer’s journey. He used the acronym AIDA: “attention, interest, desire, action.”  ● Attention: A salesperson introduces a prospect to a product.  ● Interest: As the prospect expresses interest, the salesman introduces specific details about the product.  ● Desire: The salesman convinces the prospect that they really need and want the product.  ● Action: The consumer makes a purchase decision. The salesman closes his deal.  A century later, the sales process has changed dramatically. The birth of the Internet has given people more purchasing options than ever before, and it has changed the way they look for the products they need. As traditional a...
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