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The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...
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Understanding The Impact Of Ransomware On A Small Business: Part 1

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Most large businesses have robust protections in place to prevent infection from viruses, breaches of important data, and other undesirable intrusions by outsiders. However, there is one particularly dangerous type of virus that takes advantage of the underserved and under resourced, and can either totally destroy a small business , or cost it a tremendous sum of money. It’s known as “ransomware”.  What Is Ransomware?  Ransomware is one of the latest malicious software crazes and as the name may suggest, the primary goal is to hold your important data for ransom. Generally, ransomware is unknowingly downloaded from an email with an unsuspicious attachment or can come as a payload from another malware and dropped quietly in your system by exploit kits, after which it begins replicating on the host computer.  The method by which ransomware holds your important data for ransom is simple – encryption. The virus begins encrypting your files and moving them to encrypted folder...
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