Business Beginner

Reviews from previous customers not only have major impacts on other potential customer’s purchase decisions. They also play an increasingly important role when it comes to your Google rankings . As a result, businesses are looking for ways to leverage customer reviews to drive their brand’s search ranking and performance.  However, many marketers and business owners hoping to manage customer feedback become overwhelmed easily especially when it is difficult for them to prioritize their resources and time. It's especially difficult for small businesses and solopreneurs to handle this ongoing task because they don't have a digital marketing or online reputation management team to take care of it.  This article goes into the importance of reviews for your Google rankings and further explains how review platforms such as Eooro can help your business improve its search ranking.  Online Reviews Have Multiple Benefits  The importance of getting reviews from previous cus...

Here are some of my favorite business quotes from Silicon Valley legend and Google co-founder (with Larry Page ) Sergey Brin: 1)  "Solving big problems is easier than solving small problems." 2)  "We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important." 3)  "Obviously everyone wants to be successful , but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world." 4)  “We have tried to define precisely what it means to be a force for good – always do the right, ethical thing." 5)   "I feel there's an existential angst among young people. I didn't have that. They see enormous mountains, where I only saw one little hill to climb." 6)  "Ultimately you want to have the entire world's knowledge connected directly to your mind." 7)  "We wouldn't survive if people didn'...

Creating a winning website for your business can be a delicate balancing act. On one level, you want it to appear extremely professional, but on the other, you want to make sure there is adequate personal touch as well. Adding a personalized feel to your website will automatically increase customers' perception of your business because it will feel like you are speaking directly to them and addressing their needs. So how can you create this warm welcome? Read on to see five of the best ways to personalize your business's website.  1. Have Custom Web Design  If your website does not have a unique look and has the same design as many other websites out there, it won't stand out to visitors as much. It's even worse if your website looks like it hasn't been updated since 1999. Hiring a web development team to create a custom site is often your best bet. If you can, have your website's design reflect your brand in some way, either via color schemes, the use of your...

The future looks to be a promising in the online marketing space for both local and web-based businesses. SEO is always a top concern for digital marketers and business owners, as it should be. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with ranking factors and website rankings always evolving. Your strategy needs to adapt as well.  Google, for the most part, has finally finished overhauling their mighty search algorithm. This is not to say that they won’t be tweaking their algorithm here and there but I think it’s safe to say that as long as you keep your nose clean this year  there will be no catastrophic update like Panda or Penguin to knock your website off the current path it’s on.  Here are 5 SEO tips   for modern marketers that’ll help you do just that.  1. Avoid PBN’s (Private Blog Networks) Like The Plague  There is an old proverb that says “A wise man will learn from his ...

An SEO agency stays on top of the latest trends and can help you adjust your content before your competitors do. SEO is always moving forward and using the latest technology, so you need to keep up or you risk getting left behind. To help you, here are a few of the SEO trends that are dominating the digital age:  Voice Search Is Getting Big These days consumers are buying millions of Amazon Echo, Google Home, (let's not already forget Siri and Cortana yet) and a variety of similar devices. Your website, content, and keywords need to start reflecting that and optimizing for voice. Keywords will often times be long-tail and conversational instead of a few words. Your writing should reflect how people actually speak, especially how they ask questions and expect answers. This will continue to be a growing trend as these devices become more popular and more advanced. Automobile manufacturers are now starting to include them as built-in features in new cars, so people can do voice sear...

Search engine optimization (SEO) is mostly a matter of constantly applying the right strategies and staying abreast of the most recent Google algorithm changes. Although modern SEO is a holistic endeavor, the following four tips can make your website climb up a few spots on the Google search engine results page (SERP).  1. Semantic Keyword Research  Although Google has come a long way in terms of how its algorithm evaluates websites, keywords are still major signals for the search engine spiders, crawlers and robots. Recently, Google announced RankBrain, a smart algorithm update that reportedly evaluates the semantic nexus of keywords.  For example, a website for Ottawa IT services could optimize its content with articles related to managed services, network security and consulting. If Google RankBrain does not find too much content outside of IT services promoted in Ottawa, it cannot establish a semantic nexus, which would result in low SERP ranking.  2. Give Web...