The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling brand, you mig

Equipment To Help You Run A Successful Startup


The best company has the best tangible resources from the main building to the equipment. After you have chosen the right location for your business, whether it is a warehouse or office building, the next step is to fill this space with equipment. Here are several ways to find the best equipment for your startup company. 

Decide the Type of Equipment You Need 

Think of all the rooms or warehouses where you find different types of commercial equipment. For most businesses, it is every room from the lobby to the break room. Also, more owners are investing in streamlined, automated machines to make life easier for customers and employees. In the main lobby, there are kiosks to help them perform simple tasks without the help of customer service agents. In the copy room, there are recent models of digital or laser printers, copiers and scanners. Even in the break room, there are the latest tools from contemporary furniture to energy efficient appliances. Finding the right digital printer is just as important as finding the ideal electric laboratory mixer when it comes to running a small business. That is why it is essential for you to take the research process seriously for every piece of equipment you buy. 

Compare Makes and Models 

Too many business people think that one size fits all. It is important for you to know that for every product make and model you see, there are two others you know nothing about. Price is usually a good indicator of quality, but great, affordable products are out there. You must decide if you are better off saving up to make an expensive purchase. You should not overwhelm yourself with options. It should not take long to narrow down your selections down to a few. 

Hire the Right Operators 

In many cases, the efficiency and longevity of your equipment depends on who uses it. Hire real professionals who have worked on the specific brand that you own. Review their years of experience and have them perform tests to show their comfort using the machines. You may think that you are a fast learner, but there is always someone better qualified for the job. You want someone who will respect your investments and work around obstacles like machine breakdowns. 

Getting your hands on the best business equipment is not the same process for everyone. The steps are different, but you will find that the same steps are included each time. Securing finances for your equipment relies on the strength of your business plan. You must know what it takes to get reliable, long-lasting equipment for your company.




I hope you enjoyed this article on getting the right equipment to help you successfully run a startup business.

Interested in more articles about business equipment?

Read My Posts:

- 5 Great New Devices To Boost Business 

- 7 Smart Tips For Improved Email Management


Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing & Social Media
Mike Schiemer Builds Better Business

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