The Top 4 Social Media Tools for Your Business—In Order

Image
Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling ...

Leverage Your Digital Media For A Traditional Business Model


Once you've enjoyed some success with your digital media business and generated some significant revenue there are some people that would like to launch a more traditional business venture. By "traditional" I mean opening a storefront, manufacturing a product, developing technology, starting a professional services corporation, opening an entertainment venue, or countless other business ventures.

These days the traditional business model isn't always the most sought after path, especially if you have built a successful online enterprise. Huge expenses such as inventory, liability insurance, rent, property taxes, permits, payroll, employee health insurance benefits, and much more are not issues that most digital media businesses have to really worry about. But sometimes if you want to go big you'll need to take on the additional risks of increased overhead and liability. 

Some common examples of more traditional business models that I've seen digital media influencers successfully grow include clothing lines, dietary supplements, exercise equipment, baked goods line, bakeries, restaurants, agencies, and gyms. But there are certainly no restrictions to what type of industry or business setup that you could successfully execute. 

But the good news is that you're not just starting your business from scratch. You have several advantages that will give you an edge on the competition. Your website development, search engine optimization, social media marketing, and content production skills are strong so you'll have a digital advertising army at your side ready to go right off the bat. You already have a strong following and customer base to utilize. You'll also have some powerful connections that you've made with your online business that could end up resulting in initial customers, testimonials, or strategic partners. 

You'll need all the help you can get when you take on a riskier business venture but your bootstrap business digital marketing skills will serve you well. 



---

I hope you enjoyed this post about leveraging your media marketing expertise to launch a more traditional business enterprise with digital advantages.

Interested in more articles about starting a new business?

Read My Posts:

- 5 Steps To Effectively Market Your New Business

 - 5 Lessons Learned From The BEST Startups


Published by Michael J Schiemer
Owner of Bootstrap Business

Share This Blog Post On Social Media:

Popular posts from this blog

8 Great Jack Welch Motivational Quotes

Image
Words of wisdom from legendary businessman, entrepreneur, motivational public speaker , former CEO of GE, and influential investor Jack Welch: 1)  "Control your own destiny or someone else will." 2)  "If you don't have a competitive advantage, don't compete." 3)  "Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while."  4)  "Face reality as it is, not as it was or how you wish it to be." 5)  "Strong managers who make tough decisions to cut jobs provide the only true job security in today's world. Weak managers are the problem. Weak managers destroy jobs." 6)  "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." 7)  "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."  8)  "Change befo...
Read more

50+ Top Digital Tools & Software Programs For Marketers & Startups

Image
Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time consuming. It's hard to keep everything organized and optimized, especially if you are a solopreneur or lean startup.  Luckily there are plenty of great free or affordable programs out there that can help you improve your business performance. When used correctly these programs will save you time, money, and frustration while increasing revenue. These apps, subscriptions and software programs can be life-savers. Here are some of the most effective apps and SaaS programs to help your company: CrazyEgg Founded by SEO and digital  marketing expert Neil Patel , CrazyEgg is a nifty tool that lets you track where visitors are scrolling and interacting.  It's based on a heatmap , scroll map, and overlay report insights. Combined with other analytics tools, it provides invaluable information that can help optimize your website and improve conversi...
Read more

Top 5 Plugins To Implement Contact Forms On WordPress Websites

Image
Undeniably, a Contact Us page is one of the significant parts of a website. It not just makes the communication part easier, but also provides a chance to your customers to come with their queries and doubts anytime they want.  The entire inkling of putting a contact us page could be as old as the inkling of having a website for the business. However, throughout the years, the technique and design of this page have transformed tremendously, especially with the influx of contact forms.  Earlier, website owners were publishing email IDs and other contact details on this page. This technique brought more spams than genuine queries or doubts. Thus, contact forms are meant to keep you at bay from spammers, security threats, and even keep your website friendly enough for users.  And, if you are using WordPress as the platform for your website, you have the freedom to explore premium WordPress plugins that can help you display contact forms easily and elegantly. These plugins c...
Read more