Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what? Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion: Hootsuite Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling brand, you mig
Boost Business Branding on Quora Quickly
One of the largest and most underestimated social networks with around 200 million users (and around a $2 billion valuation) is Quora. Quora is kind of a mix between Reddit, LinkedIn, and the late Google Answers. Millions of questions are asked every day on every topic you can imagine (even very obscure ones you won't find on Medium and you'll only find on Reddit) and other members who are knowledgeable in those areas answer them. It's an excellent way to build your brand, drive traffic to your website or videos, and become an authority in your industry.
You start your profile by ideally connecting your account to Facebook and Twitter, which helps you to find and connect with your existing friends and followers. You then create and optimize your profile including links to your other social media accounts, blogs, websites, products, or anything else you're looking to promote. You can start a free blog there as well if you want. I wouldn't recommend it over Medium, LinkedIn, or WordPress but it isn't bad and could help get you noticed if you acquire enough followers. Add topics that you're knowledgeable about and search for questions that are being asked. Answer those questions to the best of your ability with original content and include relevant links to your business websites as a resource for additional information. After a few weeks or months and you've built up a proven track record, members will be able to ask for you input directly on specific questions. You don't have to answer them but it's a good sign that you've established yourself in the Quora community. Your answers could generate anywhere from a dozen views to hundreds of thousands of views. Popular answers to popular questions do get sent out via email digests and updates to millions of members every week and this amplifies your content. Some people can also share your posts to their own Quora profile or their social media pages like Facebook or Twitter to further amplify the reach. Although it was recently removed due to a false spam flag, I had a single answer to a question on Facebook vs. Snapchat that got over 250,000 views on its own. You might not get the viral traffic potential that YouTube can generate but you can get close and the quality of conversions can often times be much higher. It's an excellent example of content marketing driving results. Eventually you'll build up enough followers that nearly all of your questions will . You can even rank in the Top 10 for topics that you've answered proficiently or be named to the year's Top Writers. And you can be proud that the extra website traffic you're enjoying is a direct result of providing value to other users and helping others in need. Like anything else, growing your following on Quora and reaping the business benefits is all about standing out and providing value. Yes you need to do both. You can provide the greatest and most insightful content ever, but if nobody knows you exist then it’s all for nothing. On the flip side, if you are a big name on social media but you provide few answers or they consist of a brief sentence answer then you’ll also struggle to generate a significant following. As with most online platforms, it comes down to a combination of content and marketing to become successful. But don't just take my word for it. Countless digital marketing and social media influencers such as Gary Vaynerchuk, Neil Patel, Guy Kawasaki, James Altucher, Rand Fishkin, Larry Kim, and countless others have been utilizing Quora to further their reach, advertise their businesses, generate traffic, and make sales. If these rich and successful busy entrepreneurs can make time to contribute on Quora, what's your excuse? If you can't spend the time and effort building up a following on Quora, it may be more productive to look into their paid advertising options. Since Quora ads are not nearly as popular as Facebook Ads, AdWords, Twitter Ads, or Instagram Ads you can usually get a great deal on low cost PPC and CPM. It's worth at least taking a look at it. Quora is a solid social media / Q & A digital platform that can get your company strong results on its own, but I'd advise using it as more of a supplementary site to your existing social media pages.
Instagram influencers get paid to promote products and brands through Instagram pictures, videos, and stories. These popular profiles can make 5-7 figures just to influence the shopping preferences of their loyal followers. They range from microinfluencers with 10,000 - 20,000+ followers to full fledged celebrities with millions or tens of millions of followers. Instagram influencers usually make more money than any other online influencers, except maybe YouTube where top Creators can make a whopping 7-8 figures each year. If you can be an Instagram influencer then you should ride that wave for as long as you can. But most of us aren't true Instagram influencers and never will be, so we need to consider hiring them instead as part of our social media marketing strategy to promote our businesses. Why Hire Instagram Influencers? Why should your company seriously think about hiring Instagram influencers? Marketing can be challenging in our digital world , and nowadays businesses n
LinkedIn is one of the biggest social networks out there with over 400 million users, including the upper echelon of the business community. You'll find more CEO's, CMO's, Investors, and Decision-Makers on LinkedIn than another other social network. LinkedIn is for big business and it can be incredibly beneficial for your career. Regardless of your industry or business goals, you should be utilizing LinkedIn to enhance your own personal brand and grow your online reputation . I've been active on LinkedIn since 2009 and I've always been in the Top 1% for Recommendations, Profile Views, Primary Connections, Article / Update Followers, and even SlideShare Business views (a LinkedIn company). I've gotten a great deal of website traffic, recommendations, sales, clients, and jobs from LinkedIn and I want you to benefit just as much. Here are some tips based on business lessons I've learned to fully leverage this invaluable social networking resource. 1) Optim
The internet and mobile technology has forever changed the way customers make purchases and how we need to market to them. Digital marketing over the last decade has been proven to be one of the most effective, if not the most effective, way to reach potential and existing customers at a reasonable price. If you aren't maximizing your digital marketing efforts then you'll need to implement some changes immediately to get back on track. Check to see if your digital marketing strategy is failing and falling into any of these mistake categories: 1. Failing To Update Your Blog If your last blog post is a month ago, Google isn’t going to include it in a lot of searches, because there are a lot of other sites that are constantly updating their content and such sites have higher priority in Google’s eyes. No matter how well-made your blog is, if it isn’t up to date it isn’t going to appear on Google, which means that you aren’t going to draw a lot of new customers in. You might t
