Posts

Showing posts from September, 2016

The Top 4 Social Media Tools for Your Business—In Order

Image
Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling brand, you mig
Read more

Walk Before You Run: A Web Build Guide For Everyone

Image
Web development, despite being a professional field, is something which a lot of businesses take on by themselves. Whether in an attempt to save some money or to maintain creative control over their online presence, this sort of work can be an incredibly challenging task to take on. Website builders like Wix and Squarespace have made parts of it easier, but still show a huge amount of lacking when it comes to others, and this makes it hard to know if they are the right direction for your company. To take this question out of your hands, this post will be exploring a web design route which can be used by anyone; big businesses or small-time hobbyists. The Research  Before you can start a project like this, it’s essential that some solid research is completed, as this will help you at each of the further stages in your website build. A lot of companies leave this part of the job undone, making it impossible to create something which will cover all of the bases. To begin your research, f
Read more

Four Powerful Unorthodox Digital Marketing Strategies

Image
You are eager to crack into the business market and start taking on the competition. There’s just one slight problem. The competition has been playing this game for a lot longer than you. They have a bigger budget which means they’ll have a bigger budget for promotion than you. The basic conundrum can be explained like: how do you make sure people see you on the stage when someone else is in control of the spotlight ?  Well, you need to make sure that you are savvy with your digital promotion . You need to look for nontraditional ways to get the services you need at a lower cost than what the larger marketing agencies will charge. There are a few options here that could help you a great deal so let’s look at some of the possibilities.  Freelancers   Forget about hiring a digital marketing agency . Instead, make sure that you use a freelancer. By using a freelancer, you will immediately cut the cost because these guys are independent. Ultimately this means that all the money they make i
Read more