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Showing posts from December, 2016

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling brand, you mig
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10 Digital Marketing Domains To Master

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Digital marketing is a complex and dynamic field. There are so many facets of digital marketing including email marketing, social media, website design, mobile applications, content marketing, search engine optimization, analytics, digital kiosks, paid advertising / PPC, management, ecommerce, and much more that make it difficult to stay on top of. Here are 10 areas of focus to keep in mind when planning and executing your digital marketing strategy: 1. Digital Marketing Mainstream Expansion & Integration  Businesses of all kinds have been shifting to digital marketing in droves because it's affordable, flexible, and measurable. Overall advertising budgets will continue to shift towards digital marketing from traditional television, radio, and printed publications. The smarter traditional media should already be integrating their advertising efforts with their digital campaigns. Every print ad should include their website, social media icons, hashtag, email newsletter
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