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Showing posts from January, 2017

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling brand, you mig
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11 Ways To Leverage LinkedIn

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LinkedIn is one of the biggest social networks out there with over 400 million users, including the upper echelon of the business community. You'll find more CEO's, CMO's, Investors, and Decision-Makers on LinkedIn than another other social network. LinkedIn is for big business and it can be incredibly beneficial for your career. Regardless of your industry or business goals, you should be utilizing LinkedIn to enhance your own personal brand and grow your  online reputation .  I've been active on LinkedIn since 2009 and I've always been in the Top 1% for Recommendations, Profile Views, Primary Connections, Article / Update Followers, and even SlideShare Business views (a LinkedIn company). I've gotten a great deal of website traffic, recommendations, sales, clients, and jobs from LinkedIn and I want you to benefit just as much. Here are some tips based on business lessons I've learned to fully leverage this invaluable social networking resource.  1)  Optim
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Seven Simple Suggestions For Success In Business

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You don't want to just get by in business, you want to get ahead. You don't want to settle for career mediocrity, you want to strive for greatness. You don't want to get lost in the crowd, you want to stand out and lead the charge in the market. Pushing the limits of your professional potential isn't easy, but it will be worth it. Here are some of my suggestions for achieving greater success in business :  1) Work Smarter, Not Harder While work ethic is crucial to your success, you need to make sure that you are also making intelligent decisions that improve your efficiency. Continue to educate yourself, follow industry trends, and see what works (and doesn't work) for your peers. Utilize the strategies that have been proven to work and avoid the tactics of failed enterprises. Prioritize your duties and get organized. Automate or delegate if needed. If it is in your best interest or will help your bottom line, outsource certain business functions. 2) Be The Best At
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Twelve Twitter Tips On Tweeting

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Think Twitter marketing is dead? Think again! The most recent presidential election is Exhibit A as Donald Trump's tweets, along with WikiLeaks and pundits on both sides, effectively influenced the historic election. The best brands and social media marketers still usually have a strong Twitter presence. Twitter is even on the verge of profitability for the first time ever! While Twitter has struggled over the years and isn't the place to be for young users (That honor of course belongs to Snapchat and Instagram for now... even thought Twitter still refers 10x the website traffic), it still remains a top social marketing platform and a requirement for most businesses. It provides endless opportunities to boost your brand and bottom line, so why isn't everyone dominating the Twitterscape?  Twitter marketing isn't a walk in the park like some may think, and it's getting tougher every day. There are approximately 300 Million monthly active users and billions of tweet
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11 Digital Marketing Management Mistakes To Minimize

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The internet and mobile technology has forever changed the way customers make purchases and how we need to market to them. Digital marketing over the last decade has been proven to be one of the most effective, if not the most effective, way to reach potential and existing customers at a reasonable price. If you aren't maximizing your digital marketing efforts then you'll need to implement some changes immediately to get back on track. Check to see if your digital marketing strategy is failing and falling into any of these mistake categories:   1. Failing To Update Your Blog  If your last blog post is a month ago, Google isn’t going to include it in a lot of searches, because there are a lot of other sites that are constantly updating their content and such sites have higher priority in Google’s eyes. No matter how well-made your blog is, if it isn’t up to date it isn’t going to appear on Google, which means that you aren’t going to draw a lot of new customers in. You might t
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8 Great YouTube Channel Marketing Tips

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YouTube is an incredibly powerful and still often underestimated platform for versatile digital marketing. Video marketing is getting better and more common every month and it's obviously here to stay. Look at the success of the almost purely visual platforms such as Instagram , Snapchat, Pinterest , Tumblr, and even the recently deceased Vine. Even Facebook and Twitter have been growing much more visual each year, with video becoming more prevalent each day. YouTube may be "old news" to some,  not as shiny and new as Snapchat or Instagram, but it can still be a game-changer. I happen to also strongly believe it has much greater monetization potential, when in the hands of the right marketer. It's a staple for comprehensive digital marketing strategies, but it can also be a primary platform for many successful businesses. Unique and high quality video content is also growing and in further demand. We are all aware that there are many "YouTube Celebrities"
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