Posts

Showing posts from October, 2018

The Top 4 Social Media Tools for Your Business—In Order

Image
Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling brand, you mig
Read more

Seventeen Smart SEO Strategy Suggestions

Image
Search engine optimization (SEO) is the continuously evolving process of increasing the quantity and quality of organic website traffic in top search engines. Since Google is by far the most influential search engine, most strategies are focused around those search results. Organic traffic is the lifeblood of businesses and blogs around the world. SEO should always be a top concern for digital marketers and business owners across all industries. Your website's ability to generate organic traffic can be the difference between sweet success and utter failure. Purchasing paid traffic with ads is usually expensive and social media's organic reach has been waning for years. That means organic search engine traffic is even more crucial to driving brand awareness and sales.  SEO and digital marketing overall are constantly changing with continuous tweaks to the Google algorithm and fluctuating PageRanks for a billion websites across the globe. Your search strategy needs to adapt t
Read more

The 12 Pillars Of Digital Marketing Strategy

Image
Digital marketing is here to stay and it's getting more competitive each year. Creating a comprehensive and effective digital marketing strategy is not a walk in the park. It's a complex and never-ending balancing act of maximizing user experience, growing brand awareness, following new trends, standing out from the competition, generating revenue, and staying on budget. For anyone looking to build or revamp their digital game plan, I've outlined these 12 Pillars Of Digital Marketing Strategy (in no particular order) to help your business create a strong foundation. 1) Compelling Company Website Having a high quality business website is pretty obvious but you certainly need to make your company's site a cornerstone of your digital marketing strategy . It needs to be descriptive, dependable, secure, quick to load, responsive, mobile-friendly, and with a clear Call To Action. There's nothing more pointless than an expensive trendy website that doesn't explain wh
Read more

Top 25 Books For Entrepreneurs & Marketers

Image
There are countless lessons to learn as a business owner, entrepreneur, marketer, or manager. It's always helpful to gain new perspectives and learn from the business mistakes of others instead of learning the hard way. Business books from the best experts in their industries can be an effective and low cost way to gain additional insight that will benefit your company. They can also help to keep you motivated during the many challenges that you'll face in business. Here are 25 of the top business books for entrepreneurs and marketers from some of the top business minds in the world  (in no particular order): 1.  "Lost & Founder" by Rand Fishkin Rand Fishkin  is the co-founder of Moz and an icon in the SEO (Search Engine Optimization) world. He emphasizes throughout the book that the startup process, transition to leadership roles, and making it in Silicon Valley should not be viewed with rose-colored glasses. They are all challenging and frantic endeavors that n
Read more