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Showing posts from April, 2016

The Top 4 Social Media Tools for Your Business—In Order

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Are you hoping to launch a successful social media campaign? The process can be overwhelming: between producing content on a multitude of platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself. Aren’t there tools to make it easier? Absolutely—but now the question is, which tools do what?  Some tools are channel-specific, and others can help you manage multiple accounts from one platform (don’t you think it would be convenient to be able to tweet and respond to Facebook comments all in the same place?). Because executing a social media campaign is not an overnight process, the order in which you take your steps matters, too; and some tools are best for helping you with particular milestones. Here are some of the best social media tools, in order from campaign launch to completion:  Hootsuite  Hootsuite is known as a scheduling tool, but it also offers social listening capabilities. If you are a fledgling brand, you mig
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Boost Business Branding on Quora Quickly

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One of the largest and most underestimated social networks with around 200 million users (and around a $2 billion valuation) is Quora. Quora is kind of a mix between Reddit , LinkedIn, and the late Google Answers. Millions of questions are asked every day on every topic you can imagine (even very obscure ones you won't find on Medium and you'll only find on Reddit) and other members who are knowledgeable in those areas answer them. It's an excellent way to build your brand, drive traffic to your website or videos, and become an authority in your industry. You start your profile by ideally connecting your account to Facebook and Twitter, which helps you to find and connect with your existing friends and followers. You then create and optimize your profile including links to your other social media accounts, blogs, websites, products, or anything else you're looking to promote. You can start a free blog there as well if you want. I wouldn't recommend it over Medium,
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8 Profitable Pinterest Power Plays

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Pinterest has been a popular social media platform for many years now and it has been successfully adopted by hundreds of thousands of businesses and entrepreneurs during this time. But not all marketers have gotten on board or fully utilized this versatile medium.  In fact, Pinterest seems to be one of the platforms that many companies choose to skip in favor of Facebook, Twitter, Instagram, LinkedIn , YouTube, and even our mediocre friend Google Plus! I'm not saying you should ditch any of these tried and true platforms (except perhaps the lowly Google+ ... even though I personally use it almost daily to cover my bases), but you should give Pinterest a fair shot and maximize its potential. When most people think of Pinterest they usually think of DIY projects, design ideas, weddings, fashion, and fitness... but that's kind of like thinking  YouTube is just for cat videos, or that Instagram is just for Selfies (wait it's not?). Don't let this close-minded perspective
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